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Magnier, L.B.M. (author), Mugge, R. (author), Schoormans, J.P.L. (author)This research examines proximity as a new interesting strategy to include in the design of more sustainable products. Drawing from the construal level theory, we posit that the environmental sustainability of a product embedding a form of proximity to an environmental solution in its design will be perceived as more concrete and will trigger...conference paper 2017