Demystifying emotion for designers: A five-day course based on seven fundamental principles

This paper introduces a five-day intensive course, conducted over five years from 2018 to 2022, aimed at teaching emotion-driven design (EDD) to graduate students with diverse disciplinary backgrounds at Beijing Normal University. EDD is the practice of designing products or services that are informed by user or consumer emotions and/or aim to...

Emotion deep dive for designers: Seven propositions that operationalize emotions in design innovation

This paper presents a five-day intense course that teaches “emotion-driven design”<br/>(EDD) to graduate students with a broad variety of disciplinary backgrounds at the<br/>Faculty of Psychology, Beijing Normal University. We introduce seven principles<br/>drawn from design-relevant emotion knowledge that informed the design of the<br/>course’s...