Maximizing Utility or Avoiding Losses? Uncovering Decision Rule-Heterogeneity in Sociological Research with an Application to Neighbourhood Choice

Empirical studies on individual behaviour often, implicitly or explicitly, assume a single type of decision rule. Other studies do not specify behavioural assumptions at all. We advance sociological research by introducing (random) regret minimization, which is related to loss aversion, into the sociological literature and by testing it against ...

Data-driven assisted model specification for complex choice experiments data: Association rules learning and random forests for Participatory Value Evaluation experiments

We propose three procedures based on association rules (AR) learning and random forests (RF) to support the specification of a portfolio choice model applied in data from complex choice experiment data, specifically a Participatory Value Evaluation (PVE) choice experiment. In a PVE choice experiment, respondents choose a combination of...

Estimating decision rule differences between ‘best’ and ‘worst’ choices in a sequential best worst discrete choice experiment

Since the introduction of Discrete Choice Analysis, countless efforts have been made to enhance the efficiency of data collection through choice experiments and to improve the behavioural realism of choice models. One example development in data collection are best-worst discrete choice experiments (BWDCE), which have the benefit of obtaining...

Death by automation: Differences in weighting of fatalities caused by automated and conventional vehicles

Although Automated vehicles (AVs) are expected to have a major and positive effect on road safety, recent accidents caused by AVs tend to generate a powerful negative impact on the public opinion regarding safety aspects of AVs. Triggered by such incidents, many experts and policy makers now believe that paradoxically, safety perceptions may...

Secure or usable computers? Revealing employees’ perceptions and trade-offs by means of a discrete choice experiment

It is often suggested in the literature that employees regard technical security measures (TSMs) as user-unfriendly, indicating a trade-off between security and usability. However, there is little empirical evidence of such a trade-off, nor about the strength of the associated negative correlation and the importance employees attach to both...

Travelers’ compliance with social routing advice: evidence from SP and RP experiments

This study examines to what extent travel information can be used to direct travelers to system-optimal routes that may be sub-optimal for them personally, but contribute to network efficiency. This is done by empirically examining determinants of travelers’ compliance with social routing advice. To that end, we conducted both a stated choice...

Willingness to pay for safety improvements in passenger air travel

The risk of being involved in an airplane accident is largely ignored in air passengers’ choice models. The reason presumably is that it is hard to operationalize, because objective safety indicators often involve extremely low probabilities that are hard to grasp and interpret by passengers. In this paper, we propose an operationalization...

Detecting dominance in stated choice data and accounting for dominance-based scale differences in logit models

Stated choice surveys have been used for several decades to estimate preferences of agents using choice models, and are widely applied in the transportation domain. Different types of experimental designs that underlie such surveys have been used in practice. In unlabelled experiments, where all alternatives are described by the same generic...

Effects of task complexity and time pressure on activity-travel choices: Heteroscedastic logit model and activity-travel simulator experiment

This paper derives, estimates and applies a discrete choice model of activity-travel behaviour that accommodates potential effects of task complexity and time pressure on decision-making. To the best of our knowledge, this is the first time that both factors (task complexity and time pressure) are jointly captured in a discrete choice model....