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Dencher, Eleonoor (author)
Inter IKEA Systems B.V. (also known as Core Business Franchise or CBF) is the franchisor and the owner of the IKEA Concept. By means of this franchising system, IKEA’s vision of creating a better everyday life for the many people is upheld through the collaboration, feedback, sharing and joint development between the franchisor (CBF) and the...
master thesis 2021