Niche strategy elucidation for hyperpersonalization in the Dutch online automotive market

Managing the Fuzzy Front End: Within the Aviation Maintenance, Repair and Overhaul

Aviation Maintenance Repair and Overhaul (MRO) organisations are facing a lack of sustainable alternatives within MRO, which could aid a more sustainable operation geared to meet short-term climate regulations. Hence, they need to establish an idea evaluation process, allowing organisations to assess and prioritise generated ideas to assess...

A New Role For The Airport: The transition of hybrid and electric aviation to facilitate the paradigm shift within the industry

For the past decades, aviation has had a fair amount of incremental innovations, such as improved traffic management, optimization in conventional aviation technology and process developments. With the global sustainability ambitions, new technologies and innovations have been in development by a vast amount of parties. Electric aviation is one...

Thales' naval service market: Delivering value to unique customers

Design of a model that guides the process of analysing the naval service market and setting up the requirements for service propositions for Thales Nederland.

Rehearsing the future: Soft-launching early-stage consumer hardware to mitigate uncertainty in the NPD process.

A company’s ability to innovate is widely recognized as the core driver of growth, performance and valuation. However, innovation is an expensive and risky endeavor and current method and management tools have been widely criticized. The software industry has radically changed over the last decade. Approaches, such as soft- launching early-stage...

Functional mapping of nanoscience to industrial engineering products and capabilities

At some point in time all incumbent firms have to decide how to deal with radically new technologies. Due to the high uncertainty of return from such technologies companies might refrain from investing in such technologies early on. The threat of missing out on opportunities forces firms to make poorly based decisions. Within this thesis an...