Successful Scale-Up Support for Start-Ups in Industrial Biotechnology: A Multiple Case Study on Scale-Up Support Ecosystems

Industrial biotechnology is labelled by the European Commission as one of the six key enabling technologies to fight climate change. Industrial biotechnology is a sector where biocatalysts (cells or enzymes) are used to convert renewable feedstocks (e.g. sugars) or even waste into valuable compounds such as renewable chemicals or food ...

The TommyTwist: an innovation roadmap and design proposal for Tommy Hilfiger to integrate wearable technology in their product

Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...

How can LeasePlan prepare for vehicle free future cities by enabling careless travelling for their customers

The goal of this graduation project was to develop an innovation strategy for LeasePlan in relation to mobility as a service (MaaS). Before being able to determine a feasible, viable and desirable innovation strategy a comprehensive MaaS future mobility scenario was sketched out. This scenario was based on the insights gathered from the market,...

The Connected Automotive Future: An innovation strategy for LeasePlan: How the connected vehicle enables acceleration in the zero emission fleet transition

This thesis proposes an innovation strategy to leverage the potential of connected vehicles for the fleet of LeasePlan, the global leader in automobile leasing and fleet management. This strategy has been developed through an extensive analysis of the internal environment, customer trends, industry developments, and emerging technologies in...

Connecting a younger target audience to Hallmark Cards: Proposing a new disruptive value proposition

Hallmark Cards has a long tradition as a global brand and has designed and sold a countless amount of greeting cards. However Hallmark is also under pressure, because the greeting card industry is declining and the younger target group is using more and more social media to send quick messages and to congratulate each other. Therefore, Hallmark...

Facilitating the market entry of Dante: Introduction roadmap

To successfully introduce a new product to the market it is key to respond to consumer needs and values. In the dynamic marketplace of today, it is thus increasingly important to target the right market segment and to understand consumers in order to offer the right value at the right time. ENGIE, a services and energy company, currently...

Smart technologies and human factors for detection during bridge operations

The combination of centralised automatic bridge and lock (object) control and the increase in traffic has led to a shift in object operations. In the past years, several incidents and accidents have made RWS see the value of innovation when it comes to the control of objects. This master thesis will, therefore, start with defining which problems...

Travelling without moving: Design vision and roadmap 2030

The future roadmap of an artificial intelligent eye tracking platform

This thesis was performed in assignment of Alpha.One for their new eye tracking prediction platform expoze.io. The project started of with the brief; What does the future of expoze.io hold? This indicates the need for a future vision. In order to create a future vision the company purpose must first be researched, the reason why they exist. The...