Glamor in, Camp out! Product evaluation and marketing strategy for NoveFlex

This graduation thesis is carried out for NoveFlex, a new startup who creates products that adapt an emerging mobile lifestyle of the contemporary world. One innovation “PeTje”, an outdoor recreational model, was assigned to be the thesis focus with an aim to identify the right customer groups in the Dutch market, and further propose strategic...

Redesign Advice and Launching Strategy for Evening Breeze Entering the Chinese Market

Evening Breeze is a Dutch company founded in 2008. What Evening Breeze provides is an innovative and sustainable alternative to traditional air conditioning products, focusing on specifically the sleeping context. The Evening Breeze products offer comfort cooling experience while ensures a tremendous amount of energy saving, to not only the...