Shaping the self-service capstone for bol.com's online marketplace

Bol.com hosts an online marketplace for transactions of consumer goods offered by other collaborators. Collaborators choose to sell on bol.com, since they are the number one online retailer in the Netherlands and Belgium serving 6.2 million customers with 1 million visits per day. Focus is laid on enabling scalable network expansion of bol.com’s...

Gamifying online marketplaces to overcome supply and demand imbalances: A design and evaluation study at OLX India

Gamification seems a promising method to engage people and stimulate their activity, both offline and online, but has a dearth of empirical evidence in scientific literature. This study investigated whether gamification can have a positive effect on the amount of user-generated content on online marketplaces. Two similar gamification treatments...