Field notes for food cultures: Developing a culture sensitive design guide for the Protein Transition

The Protein Transition is a societal transition that resolves around shifting society towards consuming more plant-based proteins instead of animal proteins. There are numerous drivers for this transition, the most well-known and considerable ones being climate change, animal welfare, public health and unfair agricultural economics.<br/><br/>To...

Designing the veggie transition: A strategy towards a successful vegetarian menu at the biggest Olympic training center in the Netherlands

Floods, long periods of drought, wildfires, and natural disasters are becoming more frequent, in more extreme proportions. Our current food system is a major contributor to this. In particular, the livestock industry. This is due to the amount of land and water that the livestock sector uses, and the emission of greenhouse gasses. In order to...

The Effectiveness of Policy Pathways on Reducing Meat Consumption in the Netherlands: A Participatory Agent-based Modelling Approach

Reducing meat consumption is considered a crucial and urgent element in terms of reaching climate targets, public health and the protection of animal welfare. Especially in industrialised countries, it is considered the most important recommendation in the field of sustainable food consumption. The transition is difficult to realise, as meat...

The Role Of The EU In Encouraging Sustainable Protein Consumption: An Agent-Based Model On The Effect Of Social Norms On Reducing Meat Consumption in the Netherlands

The IPCC report of August 2021 calls for an immediately reduction in greenhouse gas emissions. Without changing the world’s diets, even if we stop all fossil fuel emissions today, we would still not be able to maintain global warming below 1.5°C. The EU has set out their strategy for reducing agricultural emissions in the Farm to Fork Strategy,...

Smaaksafari: Taste as a driver for sustainable food consumption

In order to reduce environmental impact caused by the production of animal protein (meat, fish, dairy), the Dutch Ministry of Infrastructure and the Environment (Min. I&M) seeks to stimulate Dutch consumers in lowering their intake of animal protein and shifting towards a more plant-based diet. According to research (Bakker and Dagevos, 2010),...