Synchronizing juniors with senior consultants: A digital boundary object

The scope of this graduation project was the current organizational design (OD) approach of a service company. The initial assignment was to investigate whether there were opportunities within the current approach to make it more experience and/or user centered. The current approach is used for quite a long time and the assignment was to shine a...

Organizational Designing at the Total Design agency: Experiencing Total Design through an Organizational Designing lens

In this report a collection of experiences at Total Design is presented while looking through a lens of Organizational Designing. The concept of looking through a view-master is used as metaphor for the purpose of this report. To highlight this Organizational Designing, two main questions had to be answered; How can we look at Organizational...

Towards Fast and Engaging Health Care Innovation by Design

This report describes a graduation project for the MSc Program Strategic Product Design. The client of this project is a University Medical Centre in the Netherlands. Due to privacy, the client is referred to as: “the Dutch UMC.” The Dutch UMC wants to become an innovating leader in health care but faces many problems during the act of...

Decoding a holistic laundry product experience to envision the future product innovation

The graduation project is performed in collaboration with Henkel Laundry & Home Care business unit. This consumer goods business has flourished into a globally active unit with a broad product portfolio.To succeed in the highly competitive consumer goods environment, it is essential to shifting from price and product superiority to...

Tourism growth vs. local challenges: A system design approach for resilience against the pressure of tourism in the Keukenhof region

The amount of tourists visiting the Dutch flower bulb region is growing every year. The Keukenhof, one of the biggest tourist attractors in the region, already welcomed 1.5 million visitors in the eight week during flowering season in 2019, which is almost twice the visitor count of 10 years ago. Because of this growth, the local population’s...

Fostering an innovation culture at KLM’s Digital Factory

This thesis report represents the result of a graduation project for the master programme Strategic Product Design at the Delft University of Technology in collaboration with the Digital division of KLM Royal Dutch Airlines. <br/>This project aimed at changing the Organizational Culture of KLM Digital. This due to the perceived lack of...

Creating habit-forming digital products: Enhancing retention for online grocer Picnic

The aim of this thesis is to increase retention for Picnic by creating a habit-forming store. Currently, conversion rates are suboptimal. In areas where Picnic is active roughly half of all households downloads the app and registers. However, the conversion of this group to active customers is sub-optimal, meaning that not...

Foresight in corporates: A framework that combines design thinking and foresight activities to support corporates in fast-paced innovation times

This master thesis is written for the master program Strategic Product Design with the Belgian company Barco NV as a client. At the beginning, the main objective was to gain a better understanding on the current situation of the organization around foresight activities, their barriers and challenges. The aim was to later develop a solution that...

Exploring the Organizational Context around Agile Software Delivery

Agile management has revealed itself as a management approach that copes with an unclear product scope and fast-changing circumstances. This approach has gained popularity by projects in fast changing environments, such as the information technology (IT) industry. Nevertheless, many companies that adopted agile methods are still structured...

EDN Framework: An Embedding Design Network: Overcoming the barriers of embedding design principles in businesses through the support of an inter-organizational network

As acquiring design thinking by organizations become a lighthouse for long-term competitive advantage for some, its adoption becomes more important. Companies on this journey face different types of resistance and challenges laid out in this thesis. As networks offer a different context and opportunities for learning, this thesis tries to answer...

Unlocking Innovation: Building a Design-Led Ambidextrous Organization

By 2027 75% of today’s Fortune 500 companies will be gone. Randomly pursuing different ideas and hoping that at least one of them can turn into something innovative is not enough anymore. We need to design organizations that can continuously create human-centered innovation. The construct of design-led ambidexterity (DLA) can support us in doing...