A juicy orange makes for a tastier juice: The neglected role of visual material perception in packaging design

Food appearance sets intentions and expectations. When designing packaged food much attention is devoted to packaging elements like color and shape, but less to the characteristics of the images used. To our awareness, no study has yet investigated how the appearance of the food shown on the package affects consumers’ preferences. Often, orange...

Sketches of Creative Discovery - A Psycological Inquiry into the Role of Imagery and Sketching in Creative Discovery