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Cheng, Peiyao (author), Mugge, R. (author)Transparency is a design characteristic enabling consumers to see the technical details underneath the product cover to create a unique visual effect. However, involving transparency in product design increases costs; it is thus essential to investigate the effects of transparency to help designers and manufacturers to determine the cost...journal article 2022
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Mugge, R. (author)People use the appearance of products as a cue for evaluating functional attributes at purchase. This research provides an understanding of this form-function interdependency by investigating the effect of a business-like personality in product appearance on the perceived performance quality of the product. A business-like personality is...journal article 2011