Searched for: subject%3A%22perception%22
(1 - 5 of 5)
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Schifferstein, Hendrik N.J. (author), Lemke, M. (author), de Boer, Alie (author)
Commercial food packages may contain multiple messages. Packaging designers try to integrate all messages into a coherent design. Designers may use text, images or stylistic features, but these mediums may differ in their suitability to communicate specific product benefits. To evaluate the usefulness and effectiveness of these three mediums,...
journal article 2022
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Di Cicco, F. (author), Zhao, Y. (author), Wijntjes, M.W.A. (author), Pont, S.C. (author), Schifferstein, Hendrik N.J. (author)
Food appearance sets intentions and expectations. When designing packaged food much attention is devoted to packaging elements like color and shape, but less to the characteristics of the images used. To our awareness, no study has yet investigated how the appearance of the food shown on the package affects consumers’ preferences. Often, orange...
journal article 2021
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Schifferstein, Hendrik N.J. (author), Kudrowitz, Barry M. (author), Breuer, Carola (author)
This systematic overview tries to link scientific knowledge on human perception and appreciation mechanisms to culinary practices. We discuss the roles of the human senses during eating, starting out with basic mechanisms of taste and smell perception, up to principles of aesthetics. These insights are related to how foods are experienced,...
journal article 2020
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Wastiels, L. (author), Schifferstein, H.N.J. (author), Wouters, I. (author), Heylighen, A. (author)
Designers’ visual way of knowing and working tends to be highly valued in design research. In architecture such an approach is increasingly criticized. Since people experience buildings with all their senses, architects’ visual focus is said to the run the risk of disregarding non-visual aspects. This study focuses on the visual and tactile...
journal article 2013
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Schifferstein, H.N.J. (author), Desmet, P.M.A. (author)
To determine the roles the sensory modalities play in user-product interactions, one modality was blocked during the execution of eight simple tasks. Participants reported how they experienced the products and how they felt during the experiment. Blocking vision resulted in the largest loss of functional information, increased task difficulty...
journal article 2007
Searched for: subject%3A%22perception%22
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