Willingness to pay for safety improvements in passenger air travel

The risk of being involved in an airplane accident is largely ignored in air passengers’ choice models. The reason presumably is that it is hard to operationalize, because objective safety indicators often involve extremely low probabilities that are hard to grasp and interpret by passengers. In this paper, we propose an operationalization...

Secure or usable computers? Revealing employees’ perceptions and trade-offs by means of a discrete choice experiment

It is often suggested in the literature that employees regard technical security measures (TSMs) as user-unfriendly, indicating a trade-off between security and usability. However, there is little empirical evidence of such a trade-off, nor about the strength of the associated negative correlation and the importance employees attach to both...

For Me or for My Relatives? Approximating Self-Protection and Local Altruistic Motivations Underlying Preferences for Public Health Policies Using Risk Perception Metrics

Objectives: Research efforts evaluating the role of altruistic motivations behind health policy support are usually based on direct preference elicitation procedures, which may be biased. We propose an indirect measurement approach to approximate self-protection–related and altruistic motivations underlying preferences for public health policies...