A juicy orange makes for a tastier juice: The neglected role of visual material perception in packaging design

Food appearance sets intentions and expectations. When designing packaged food much attention is devoted to packaging elements like color and shape, but less to the characteristics of the images used. To our awareness, no study has yet investigated how the appearance of the food shown on the package affects consumers’ preferences. Often, orange...

Painterly depiction of material properties

Painters are masters of depiction and have learned to evoke a clear perception of materials and material attributes in a natural, three-dimensional setting, with complex lighting conditions. Furthermore, painters are not constrained by reality, meaning that they could paint materials without exactly following the laws of nature, while still...

Material properties and image cues for convincing grapes: The know-how of the 17th-century pictorial recipe by Willem Beurs

Painters mastered replicating the regularities of the visual patterns that we use to infer different materials and their properties, via meticulous observation of the way light reveals the world's textures. The convincing depiction of bunches of grapes is particularly interesting. A convincing portrayal of grapes requires a balanced...

Visual communication of how fabrics feel

Although product photos and movies are abundantly present in online shopping environments, little is known about how much of the real product experience they capture. While previous studies have shown that movies or interactive imagery give users the impression that these communication forms are more effective, there are no studies addressing...