A design strategy for stakeholders in fuzzy front-end of sports innovation: An opportunity for Adidas Adizero footwear innovation

In this graduation thesis, the evolution of Adidas's product development process is explored, focusing on the introduction of a Adizero footwear Fuzzy Front-End aimed at enhancing brand credibility and user experience through agile, user-centric design methods. This stage, a crucial part of the development of Adidas Adizero Footwear, prioritizes...

Techno-Economic Analysis of An Integrated Direct Air Capture and Mineralization System: A Feasibility Study

Carbon sequestration involves the conversion of carbon dioxide gas into carbonates through reactions with magnesium or calcium bearing minerals, presenting a potential method to mitigate CO2 emissions and reduce their release into the atmosphere. This process can be classified into two categories: in-situ (subsurface) and ex-situ (surface). CO2...

Designing the information flow: An engaging approach to guide an airline organisation in adequate information transfer to their contact centre staff

Bluebird, a Dutch airline company, was founded over 100 years ago. To this day, they aim to provide memorable experiences to their customers. To do so, Bluebird must service their customers well at every brand touchpoint. Even though digital self-service is becoming the norm, knowledgeable contact centre agents are important to ensure a seamless...

Guidelines for the process design of operational concepts for railway innovation: A case study for NS

Technological developments in the field of digitalisation, automation and sustainability are moving fast in road transport. Without innovative developments in the railway sector, the competitive position of the sector will deteriorate. For this reason, the rail sector must innovate at a faster pace to remain competitive. Also, it is expected...

Carbon Utilization by Mineralization: Design, simulation and evaluation of a novel conceptual process

Carbon mineralization is a form of carbon utilization in which carbon dioxide is reacted with a calcium or magnesium-bearing mineral, herewith forming a carbonate. Previous research has found that mineralization shows the ability to permanently store large amounts of CO2 while at the same time delivering a product of potential added value,...

The Cul-de-Sac House

The cul-de-sac is an omnipresent urban morphology encompassing an array of very different situations, whose specificity however is overshadowed by its functional definition. The research confronts the functional conception and challenges its appropriateness. It is firstly established that there is no one definition of a cul-de-sac, but rather...

A Process Design Towards the Yacht Environmental Transparency Index

A trend in current society is reducing the environmental impact of products. One of the industries in which this trend is noticeable is the yachting industry. Yachts with a lower environmental impact are being demanded. Furthermore, regulations are being put in place that are likely to limit the effect yachts can have on the environment. One...

A step towards Successful Implementation of Business Model Innovation: Philips Perspective

In today’s fast growing and competitive environment, keeping up with changing trends has become a necessity for firms to beat the competition. A relatively new form of innovation with a growing community of people have stated that Business Model Innovation is essentially the key to successful organizations nowadays. Several companies are failing...

A process design for situations of temporal water scarcity in Rhine-Estuary Drechtsteden by implementing adaptive water management

During normal situations there is enough fresh water available for all functions in the Netherlands. But in times of droughts fresh water supply and water safety are at risk. For these periods of water scarcity, a sequence of priority on available fresh water distribution is present. However, experts consider that even these precautions are...