Creating Socionas: Building creative understanding of people's experiences in the early stages of new product development

This work presents the research into Creating Socionas, a step-by-step approach to building creative understanding of user experience in the early stages of new product development (NPD). Creative understanding is the combination of a rich, cognitive and affective understanding of the other, and the ability to translate this understanding into...

Challenges of doing emphatic design: Experiences from industry

Empathic design aims to build creative understanding of users’ experiences for new product development (NPD). In this paper, we review the literature of empathic design, and we discuss our own experiences with introducing and practicing empathic design in several NPD projects at Philips Research over the past years. Having experimented with...