Defining the brand SINNER: Proposing a new strategic vision and creating a brand book

SINNER - the primary stakeholder in this thesis - is known as a sports eyewear company that focuses on winter sports. With the ambition to gain more brand awareness throughout the Netherlands and eventually worldwide, multiple aspects of the brand have to be made clearer in order to create a stronger brand. Brands need to innovate in order to...

Positive Strategic Design: The development of a design tool that facilitates positive organizational and business development

This report is the result of a self-initiated design graduation project that regarded positive design in a strategic design context. The goal of the project was to design and develop a tool or method that integrates positive design knowledge into strategic design processes. To get to the bottom of this, desk research and user research into the...

Strategizing the scale up of a tech start-up

Business Strategy Design for the Cooperative Traffic Business

Late 2013 the Dutch Ministry of Infrastructure and Environment created the project Spookfiles A58. In this project the cooperative traffic theory is used to solve traffic wave congestion. In the cooperative theory, vehicles are able to communicate with their peers and roadside traffic systems quickly. Vehicles constantly broadcast data about its...