What Programmers Know About Debugging And How They Use Their IDE Debuggers

As new bugs are discovered continuously, software developers often face the task of locating and fixing the defect causing the failure, called debugging. Based on the absence of behavioral studies on this subject in literature, this study aims to get more insights into how developers think of debugging and how they debug in their IDE. To this...

PACT 2.0: The next level in measuring package design performance in an online shelf survey

Packaging design is one of the most important influences on shopping behaviour in competitive retail environments, especially in Fast Moving Consumer Goods. The package is often referred to as ‘the silent salesman’. Brand managers need to know how their package performs to identify if a package (re)design is going to improve sales or is a...