To what extent does electronic database information reflect the process of innovation?

This research aims to investigate whether adding electronic database information with the technology life cycle reflects the process of innovation. The chances of successfully market a news product are dramatically low, resulting in the need for methods to forecast the process of innovation. A well-known method is the use of market research....

A Firm’s Strategic Behaviour in Networks: How Strategic Behaviour and Network Positions of the Focal Firm Influence the Firm’s Performance

Many firms are nowadays engaged in strategic alliances for their success and survival and are therefore determined to maintain or even increase their performance. Various strategy scholars focused on the impact of business strategies on performance; whereas network scholars examined the impact of the network position of the firm on its...

Choosing market segments and digital printing technologies for package printing industry: a case study with Océ Technologies

The aim of this research is to investigate the overall package printing market and analyze it using theoretical market and technology models to find out the most likely segments that document printer manufacturers can enter and which digital technologies are the most suitable for printing packages. This study then raised two main research...