Design of a Strategic Roadmap to Increase Customer Satisfaction and Engagement

The healthcare system in the Netherlands has trouble finding solutions for its complexity and fragmentation. Until now challenges like shortages, long lead times and lack of communication between stakeholders led to less satisfied customers. Welzorg wants to be able to provide more sufficient service. The customer is often overlooked. So the...

Seamless Luggage Experience: From a hospitality sector perspective

This master thesis is part of the Horizon 2020 funded research project Personalized Airport Systems for Seamless Mobility and Experience (PASSME). The goal of this research project is to reduce door-to-door travel time for passengers (PAX) traveling within Europe by 1 hour and at least improve the overall travel experience for 70% of all PAX.<br...

Enhancing retention for Otly!: A design strategy for Otly! that proposes strategic choices to improve their customer retention rate

Otly! is an Amsterdam based startup that aims to remove difficulties around digital money for children. The company aims to accomplish this by providing a safe financial ecosystem for children as well as their parents. With a pocket money app for both parents and children, Otly strives to introduce the first banking experience for kids. <br/><br...

Mobile Ticketing: OV-betalen: A user-centred design vision for mobile ticketing in Dutch public transport

Mobile ticketing solutions are proposed as an alternative to the OV-chipkaart in a vision created by the Nationaal Openbaar Vervoer Beraad (NOVB), a council consisting of public transport companies, local governments and consumer organisations. By taking a user-centred approach, a design vision was developed for mobile ticketing in Dutch public...