This article explores Maritime Autonomous Surface Ships (MASS) through the Technological Innovation Systems (TIS) framework to identify strategies for creating a market for this emerging technology. It examines the current state of TIS components for MASS and the factors shaping their development. Through a literature review and expert interviews, the article highlights key barriers, particularly the cost-benefit ratio, and suggests niche strategies to address barriers. Proposed strategies include the top niche strategy, lead user strategy, and hybridization niche strategy, aimed at overcoming challenges and facilitating broader market adoption of MASS in the future.