In a matter of decades, information technologies have become omni-present in the lives of more than a billion people. Whilst holding many promises for more efficient and therefore seemingly more sustainable practices, this fast-growing industry is expanding its footprint rapidly. Exponential advancements in hardware and software are kept in check by a quickly rising demand for data-driven products and services. With a climate and energy crisis on our hands, now is the time to ask ourselves whether this superfluous consumption of data is really necessary. By investigating the workings of the physical network and the interaction between humans and digital products, an inquiry is made into changing consumer behaviour to benefit sustainability. The resulting design demonstrates how a different approach to the way we interact with the digital world can facilitate new practices that are sustainable in the broadest sense of the word. By actively reflecting on their online behaviour, internet users are enabled to fulfil personal values that benefit people and climate.

Research
The inquiry into the various stakeholders related to data consumption depicts an infinitely complex network with various players. Together they share a responsibility to for the social impact that the internet has on our society but in the current situation these individual parties mainly act out of self-interest. Digital services providers and their users behave in immoral and unethical ways to satisfy immediate cravings which stands in the way of fulfilling social values. All stakeholders are put under enormous stress by this fast consumption pattern which the project categorises as somewhat uncivilized. This uncivilized behaviour is further defined in three ‘pillars’ that lie at the root of the current value conflicts.
Norms & regulation
Perverse pleasure seeking, deceptive technologies and social misbehavior threaten the individual on the web. 
Moderation & modestyConstant distractions and the acceleration at which we increase productivity lead to an overload of information that humans are not capable of handling.
Active involvementThe lack of physicality of data infrastructure combined with a generally apathetic mindset leads to a loss of autonomy and control.

Design
From experiments with possible interventions it is concluded that to start making a change towards a more civilized behaviour, data consumption needs to be made more concrete in a way that facilitates debate about the topic. A final concept is proposed that embodies this philosophy by encouraging KPN customers to start caring about the impact of data consumption on themselves, their close peers and the environment. It does so through the following set of criteria:
1.Installing awareness about data usage by educating and framing
2.Eliciting a social frame of reference for internet users to adhere to
3.Helping consumers commit to purposeful decisions
4.Affording inconvenience when users want to engage in meaningless behaviour
5.Materialising the benefits of data reduction
6.Making low data use standard in daily practices
Besides this intervention targeted at consumers, the design and research also hold various implications for the other stakeholders within the project context.