TM
Tjeerd Machielsen
Authored
2 records found
Design capability in a software SME
Report from an embedded design innovation catalyst
Recent studies on the added value that design provides to firms has led to widespread interest amongst the business community to develop design. However, knowledge of how organizations of varying industry types actually make use of design to generate competitive advantages remai
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Contributed
1 records found
The study investigated a small- to medium-sized enterprise (SME) that had expressed the interest to explore the potential benefits of developing design capabilities. Previously, CM had conducted a company-wide branding exercise and saw an opportunity to explore this further. Duri
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