The study presented in this document is a Master Thesis research project performed at Delft University of Technology. The main topic of this research is the development of the Smart City, which is a label in the field of City branding as part of the research field of Urban development and Political sciences. The Smart City is for this research defined as ‘a city where information and communication systems are used to collect data that can help with improving the quality of life in the city’. The goal of this research in to better understand the different implementation strategies for the Smart City concept. Since the Smart City concept is interpreted in many different ways, different cities around the world implement the concept in completely different ways. An article by Raven et al. (2017) shows these differences when comparing the Smart Cities of Amsterdam, Hamburg, and Ningbo. The article describes the cities based on regulative, normative, and cognitive elements, which resulted in three different approaches for implementing the Smart City concept. In an attempt to find an explanation for the different approaches, this research builds on the article by Raven et al. (2017) by focussing on the normative elements of the Smart City. More specifically, this research will focus on the Public values in Smart City development in Amsterdam and Hamburg. The main research question for this study is: “What Public values influence decision-making for Smart City implementation, based on the Amsterdam and Hamburg examples?”