Paris stands as one of the world’s leading tourist destinations, attracting some 20 million visitors a year (Pearce, 1998). This enthusiasm largely stems from idealised representations of the city. These stereotyped images have been widely reproduced and disseminated, historically for tourism purposes, through postcards, literature, social media and, most notably, cinema (Liz, 2014). This thesis offers an analysis of the Netflix series Emily in Paris (Darren, 2020), focusing on how it captures the architecture and atmosphere of Paris. Through a reading at different scales - urban, local and domestic - this analysis sheds light on the mechanisms through which architecture is staged to create an idealised and romanticised image of the capital. Far from being a novel depiction, this fantasised version of Paris is part of a wellestablished tradition based on the circulation of romantic symbols associated with the city and sustained by the tourists’ expectation of the city. In parallel to the analysis of Paris’s representation in the series, this research also examines the influence of this portrayal on tourist’s behaviour. In a context marked by the omnipresence of the Internet, social networks and platforms such as Airbnb, the study highlights the way visitors consume the series’ filming locations and how these practices affect urban dynamics, namely circulation, local small businesses, and the housing market. More broadly, this research explores the tangible impacts of fiction in shaping urban imaginary, boosting the city’s appeal and stimulating tourism, often at the expense of residents, who see their daily lives transformed.