The increasing demand for sustainable energy has driven interest in Airborne Wind Energy (AWE) systems. This thesis explores how public acceptance of various AWE designs is influenced by specific design attributes. Recognizing local opposition as a barrier to new technologies, the study aims to identify strategies to enhance social acceptance of AWE systems. The research investigates the relationship between design attributes (kite type, kite size, kite colour, operating height, obstruction lights) and social acceptance through literature review and surveys. Key findings indicate that designs featuring small, white, soft-wing kites operating at high altitudes are perceived as safer and more aesthetically pleasing, thus gaining higher acceptance. These insights can guide developers and policymakers in creating AWE designs that align with public preferences, ultimately facilitating broader implementation of AWE technology.