The municipality of Amsterdam wants to allow the middle segment in the rental sector to grow further in size in the coming years, to better facilitate the housing needs of residents between the social rental sector and the owner-occupied sector. However, it is important to gain a better insight into both the quantitative and qualitative housing demand for housing in that middle segment, to make sure that suitable housing supply can also be realized in this housing segment. To be able to realize suitable housing supply in the middle segment rental sector, it is of importance to know which characteristics of the house and the living environment are more decisive for the housing satisfaction of the tenants. The research methods in this thesis are quantitative and qualitative. Quantitative analysis will be done to define the supply and demand in the current housing stock. First the quantitative data will be analyzed by using data from WiMRA (2021), which provides information about the current situation of the middle segment housing, the users and their housing satisfaction. The qualitative research will be done by interviews with tenants of housing provided by housing associations and private actors in Amsterdam and by analyzing the current state of satisfaction of these tenants, to complement the quantitative research. The goal of this research is to create a solution to match supply and demand from both a qualitative and quantitative perspective for midsegment housing and to increase satisfaction of residents of middle segment housing.