Devulcanization has the potential to help meet circular economy goals by recovering end-of-life rubber. However, the adoption of devulcanized rubber by manufacturers remains low at the industry level. Devulcanization value chains are complex and involve multiple stakeholders, including waste collectors, sorters, recyclers, compounders, manufacturers and regulatory bodies. This study investigated the barriers compounders and manufacturers face when incorporating devulcanized rubber into new compounds and identified primary underlying causes. The research was conducted through in-depth interviews with compounders and manufacturers of tires and general rubber goods, focusing on the technical, market, institutional, and cultural factors related to incorporating recycled materials, specifically devulcanized rubber. From the results, we identified a number of barriers faced by the industry. A key barrier was the heterogeneity of devulcanized rubber, which made it more difficult to add to new rubber compounds with consistent quality. Other barriers included a lack of standardization and coordination, along with misaligned regulations that hamper the market adoption of devulcanized rubber. This implies that increasing the uptake of devulcanized rubber at the industry level will not be achieved through technological advancements alone or isolated market interventions; instead, it requires comprehensive, systemic solutions.

Innovation is crucial to meet the circular economy goals for tire recycling. Devulcanization, an innovative recycling method of reprocessing tire rubber, offers a pathway towards achieving circular economy objectives. While previous research on devulcanization has primarily focused on technical aspects, this study shifts the focus towards identifying opportunities and barriers for innovation through devulcanization. This research utilizes the Technological Innovation System framework as a basis to analyze the dynamics of innovation within value chains and innovation networks. Across Europe, 36 organizations were identified that develop and utilize devulcanization to transform rubber from end-of-life tires into a valuable resource for new rubber products. In this study, a semi-structured in-depth interview approach was applied to interview 12 organizations that have developed or utilize technologies for the devulcanization of tire rubber. It was found that the development of various devulcanization approaches for diverse types of products has created opportunities for upscaling. To capitalize on these opportunities, organizations need to collaborate throughout the entire value chain of tire production and recycling. Achieving this collaboration requires interventions across the industry.