This master thesis explores how ports, such as Hamburg, are adapting their logistics to enhance supply chain efficiency, with a specific focus on the evolving global first-mile fresh fruit reefer (GFFR) cold chain. It discusses the use of value stream mapping (VSM) from an inside-out perspective to analyze operations, challenges, and opportunities for improvement. Through VSM and opportunity analysis, it identifies key issues and opportunities, stressing the need to improve customs scanning and establish a food cluster network at the Port of Hamburg. In summary, this study underscores the significance of effectively managing GFFR cold chain relationships, with proposed improvements addressing weaknesses and capitalizing on opportunities for competitiveness.