As concerns about climate change increase, the environmental impact of long-distance travel – including academic conference travel – is coming into focus. Multiple universities have recently started to deploy sustainability policies committed to net-zero targets. However, it remains uncertain today whether academics are ready to embrace such initiatives and transform their practices for the sake of the environment. In this study, we explore the motivational factors behind academics’ willingness to limit their conference travel based on a survey conducted in Spain. The results highlight the role played by a set of demographic, socioeconomic, work-related, and attitudinal factors, as estimated by means of an ordered logit model. All else being equal, postdoctoral researchers and individuals who live in single-person households are more likely than others to reduce their travel. In terms of psychological attributes, we detect that individuals with a higher level of green values and more influenced by social norms are more intended to limit their conference trips. Conversely, those who believe that conferences are a driver for professional development are less willing to lower their travel. Our findings can help institutions to identify the segments of academics with a higher (and lower) probability of changing their behaviour towards more sustainable habits.