This report describes the process of designing a ventilation concept for the renovation industry. The project is in collaboration with Breman Schoorsteentechniek, an installation company located in the Netherlands. The initial brief was kept vague on purpose and described a project in which I was to find a way for Breman, to make their products more recognizable on the market. At the time, Breman was starting to rebuild their companies vision with ecologically sustainable intentions.

The initiation of the project became a search for what the vision for this product should be. Next to a small analysis of the current workflow, a trends and development research was conducted. This resulted in core movements for the year 2030 in the fields of: sustainability, construction industry and general world developments. These were then used to communicate a proposed world vision and were discussed with the board members of Breman. From these meetings three ideas where generated. After consideration of the core movements and the initial aspirations of the project, the direction of ventilation in renovation was chosen.

After a short transition from this general vision to the design phase, I constructed a model in which I could order my decisions. The model made that the overall design stayed consistent and that gaps in the argumentation for the concept could be determined. Concluding from this model, I designed a component based product. This product consists of a full central ventilation system with integrated IoT functionality. A distinction was made between a full fletched version and a budget version. I implemented the product in a virtual space, to offer a more tangible impression of the product.

With the conclusion of the design phase, I continued to a small evaluation phase. The virtual space visualisations where used in meetings with experts on different levels of the ventilation industry and the field of plastic injection molding. The gained feedback on the feasibility, desirability and viability of the concept was then used in combination with left over insights of the project, to write recommendations for Breman. As a conclusion to the project, the initial brief is reflected upon. The final result is Breman flow, the next step for ecologically sustainable ventilation in the renovation industry.