The amount of startups in the Netherlands is growing, but yet the likelihood of a startup succeeding remains the same. Startup Incubators tremendously increase the startups odds of surviving by training them the ins and outs of starting a business. Proper networking, sharing experience or sharing knowledge if you will is a crucial aspect that the startups have to learn to survive. This process of sharing between users can be positively affected by the space they reside in. The knowledge factory optimizes the sharing process by looking at both the physical (programmatic) and the mental (healthy working environment) requirements. The mental process has been addressed by using principles coming from cognitive architecture. Looking at human behavior on a subconscious level and try to use these principles to ‘control’ the inhabitants into taking better care of their physical and mental wellbeing. In addition, the growth or decline of startups is very unstable. The Knowledge Factory copes with this uncertainty by allowing the startups to also physically grow within the building.