Emerging technologies like artificial intelligence, big data analytics, blockchain, and the internet of things offer interesting opportunities to automate business processes. With the potential to streamline operations like claims management, underwriting, and customer service, these advancements appear to be especially promising for insurance companies. Nevertheless, digital transformation does not come without its barriers, such as IT-system legacies, regulatory demands, and business issues. One challenge for digital transformation is the rejection of innovations. Insurers, therefore, need their internal stakeholders to accept and adapt to technological change.

This study investigates this barrier to a successful digital transformation of the insurance industry. Following a literature review on innovations in this realm and technology acceptance, this thesis aims to identify factors influencing the behavioral intention to use technologies within this context....