The Flying-V in itself is an excellent project to view in which an extraordinary collaboration between different faculties of Delft University of Technology and companies work closely together. This project’s beauty is that through innovations, we can start a new way of flying with a white canvas. This project focuses on how passengers, cabin crew and other stakeholders deal with the significant hand luggage problem. Because of the many possibilities due to the Flying-V’s new design and because there is nothing fixed within the interior, there are enough possibilities to solve this problem and increase the Flying-V’s experience. This report consists of different phases, from research to a final integrated product. During the process, research was carried out into how hand luggage is currently handled. Researching the market trends and opportunities to improve this part of the journey. This will lead to creative sessions with stakeholders, experts, and interested parties to gain insight into the aviation industry’s world. The research phase led to an ideation phase with a lot of ideas to final concept directions. All this weighed up to the best possible solution was decisive for one concept. After testing and further development, this has led to a final product where ‘fast and comfortable hand luggage stowage unites’.