Governance, and specifically local management and institutional systems, is among the key factors affecting the management of World Heritage (WH) properties in urban contexts. The adoption of the 2011 UNESCO Recommendation on the Historic Urban Landscape (HUL approach) promotes a governance reform towards more inclusive and integrated management. The purpose of this paper is to discuss how the HUL approach may help to solve the key governance challenges affecting WH in urban contexts. The governance of WH in three European cities is compared. Edinburgh, Porto, and Florence were chosen for their familiarity with the HUL approach and willingness to provide guidance and review policies and review their policies as management plans. The methodology includes a policy analysis of the management plans followed by a comparative analysis based on the six key governance challenges addressed in the recent literature. The results show that the HUL approach is supporting the governance of WH in urban contexts, and that more inclusive and integrated management has helped address the challenges affecting heritage management.@en