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Shadan Sadeghian
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On Attitudes, Norms, Control Beliefs and Interfaces
Why Sustainable Transport Adoption is not an HCI Problem
Conference paper
(2025)
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Ambika Shahu, Paniz Moazami Goodarzi, Euiyoung Kim, Shadan Sadeghian, Philipp Wintersberger
Promoting sustainable mobility requires technological innovation and changes in individual travel behavior. Using the Theory of Planned Behavior, we examined how attitudes, norms, and perceived control shape the willingness to adopt alternatives to car use. We designed 38 future commuting scenarios, each of which isolated a single dimension across three mobility concepts: public transportation, cycling, and shared automated vehicles. In an online survey (N = 168), participants rated their willingness to switch modes and pay more. To deepen our understanding, we conducted follow-up interviews (N = 10), exploring their everyday mobility practices and their likes and dislikes regarding the practicality of the future scenarios. Our findings show that features linked to instrumental attitudes and control beliefs elicit stronger intentions than affective cues, ecological appeals were less persuasive. We argue that effective behavior change depends on linking motivational factors to the realities of everyday mobility contexts.
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Promoting sustainable mobility requires technological innovation and changes in individual travel behavior. Using the Theory of Planned Behavior, we examined how attitudes, norms, and perceived control shape the willingness to adopt alternatives to car use. We designed 38 future commuting scenarios, each of which isolated a single dimension across three mobility concepts: public transportation, cycling, and shared automated vehicles. In an online survey (N = 168), participants rated their willingness to switch modes and pay more. To deepen our understanding, we conducted follow-up interviews (N = 10), exploring their everyday mobility practices and their likes and dislikes regarding the practicality of the future scenarios. Our findings show that features linked to instrumental attitudes and control beliefs elicit stronger intentions than affective cues, ecological appeals were less persuasive. We argue that effective behavior change depends on linking motivational factors to the realities of everyday mobility contexts.
The way we work is no longer hybrid—it is blended with AI co-workers, automated decisions, and virtual presence reshaping human roles, agency, and expertise. We now work through AI, with our outputs shaped by invisible algorithms. AI’s infiltration into knowledge, creative, and service work is not just about automation, but concerns redistribution of agency, creativity, and control. How do we deal with physical and distributed AI-mediated workspaces? What happens when algorithms co-author reports, and draft our creative work? In this provocation, we argue that hybrid work is obsolete. Blended work is the future, not just in physical and virtual spaces but in how human effort and AI output become inseparable. We argue this shift demands urgent attention to AI-mediated work practices, work-life boundaries, physical-digital interactions, and AI transparency and accountability. The question is not whether we accept it, but whether we actively shape it before it shapes us.
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The way we work is no longer hybrid—it is blended with AI co-workers, automated decisions, and virtual presence reshaping human roles, agency, and expertise. We now work through AI, with our outputs shaped by invisible algorithms. AI’s infiltration into knowledge, creative, and service work is not just about automation, but concerns redistribution of agency, creativity, and control. How do we deal with physical and distributed AI-mediated workspaces? What happens when algorithms co-author reports, and draft our creative work? In this provocation, we argue that hybrid work is obsolete. Blended work is the future, not just in physical and virtual spaces but in how human effort and AI output become inseparable. We argue this shift demands urgent attention to AI-mediated work practices, work-life boundaries, physical-digital interactions, and AI transparency and accountability. The question is not whether we accept it, but whether we actively shape it before it shapes us.