Advanced driver assistance systems (ADASs) are expected to significantly enhance driving safety, comfort and efficiency. This paper analyses the deployment of the ADASs in EU 28, in relation to the countries GDPs and fatalities. In addition, we explored the relation of ADASs sold with vehicle price and mass. For the analysis two sets of data were used. The first was obtained from the iMobility 2013 iCar implementation status survey, on the EU 28 ADASs deployment rates for vehicles sold in 2012. The second was derived from of a Dutch leasing company and contains information on the number and type of ADASs ordered for the Dutch and German market in 2013-2014. Results show that the deployment rate averaged over EU 28 is 2.7-12.6% for five safety related ADASs and 23% for eco driving support. At country level, results indicate that in richer countries the ADAS deployment rates are significantly higher (ρ = .758, p < .001, N = 27), compared to poorer countries. In addition, results reveal that in countries with lower number of road fatalities the ADAS deployment rates are again significantly higher (ρ = .-598, p < .01, N = 25), compared to countries with higher number of road fatalities. The leasing company data showed significant correlations between the price of vehicles and type of ADASs on board. Premium vehicles are significantly more equipped with Adaptive Cruise Control and Emergency Braking, compared to the mass market vehicles, with correlations ρ = .585 (p < .001) and ρ = .558 (p < .001) respectively. However, only 13% of premium vehicles were purchased with a complete set of ADAS.