In this work, a study into the weaver’s of Tangier is carried out. A first-hand
investigation takes place in order to reveal the weaver’s main challenges, their desires and therefore the interventions that a hypothetical association should consider in order to revive the craft. Further fieldwork, looks into the aspirations of the Moroccan youth and why they are not interested in traditional craft, as well as into the potential for collaboration with modern designers. Two case studies in which a traditional craft was revived and introduced into the modern market are looked into: the World of Weaving enterprise of Tanzania and Harris Tweed, in the Outer Hebrides of Scotland. In a crossanalysis, these case studies indicate the importance of 3 main aspects of the trade: the brand, the access to the market and the access to supplies. With the knowledge acquired
throughout the fieldwork and with the indications given by the case studies, a series of considerations are suggested for the hypothetical association. These considerations are based on the level of centralisation that this association could develop with regards to the 3 aspects.