MR

Michiel Rietdijk

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Master thesis (2023) - P. PIMPAKAN, S.E. Frausto, B. Groothuijse, Michiel Rietdijk, N.A. de Vries
Shelf Life proposes a reimagined landfill in the M4H district, an emerging fashion district near Marconiplein, Rotterdam, as a final place of production for all garments at the end of their life. In 2040, The fashion industry shifted from a linear economy to a circular economy, maximizing value through reuse and recycling. However, even with extended lifespans, there will always be waste and leftovers; clothes that can no longer be repurposed end up in landfills. The goal of this contribution is to expand the textile's shelf life, by turning end-of-life textile into material for the construction industry and closing the loop in the fashion circular economy.

This contribution incorporates an infrastructure for textile collection networks that collects used textiles from consumers and distributors, as well as a landfill building that has a space to display end-of-life textiles and a space to remanufacture textile waste into cladding material. The building, constructed from reclaimed bricks from the demolished building in the M4H district, serves as a material depot designed for disassembly. The brick walls are cut into modules that fit onto the facade, allowing them to be mounted or demounted to reclaim materials used in the construction process. This contributes to the goal of complete circularity in the fashion industry and addresses fashion products that already circulate in the market and will inevitably become waste. The landfill participates in the "Clothes the Loop'' certification program by Fashion House Rotterdam, which certifies new cladding material that has been created using discarded textiles.
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The Standard Resort

Master thesis (2023) - J. Verdoes, S.E. Frausto, C.H.C.F. Kaan, Michiel Rietdijk, B. Groothuijse
The Standard Resort is part of Fashion House, a collective project that speculates on the spatial implications of the future of the fashion industry in five post-industrial cities throughout Europe, collectively referred to as the Red Thread.

This contribution proposes an all-inclusive Valencian beachside resort, The Standard Resort, a microcosm of society in which both guests and designers in residence immerse themselves in an enclosed and fully regulated environment. During their stay, guests, their bodies, and their resort-provided outfits are on full display for everyone within spaces of simultaneous performance and spectating. This resort—an escape from daily life for people of the Red Thread—serves as a testing ground for the recalibration of clothing norms and body standards.

In 2040, increased leisure time encourages people to break away from their daily routines and seek out opportunities to experiment with social behaviours. This is in response to the contemporary condition, in which people follow the through advertisement and standardization established fashion norms and impose these norms on other people, homogenizing social contact in public space.

Examining how fashion norms are dictated through the design, programming, and marketing of space, the resort consists of two opposite worlds. The standardized structure accommodates the stylistically conventional guestrooms and facilities that dictate known dress codes. In contrast, the ballroom -sited in a former wine storage facility- is a constructed disorder that blurs these conventions, allowing designers and consumers to let go of their shame and challenge and redefine fashion norms. Having fulfilled a 3-month residency testing and learning from this context, designers are granted the Shameless certification.

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