Maritime Autonomous Surface Ships (MASS) is a breakthrough technology whose development incites excitement and doubts. MASS is still in its pre-diffusion phase, which means it still undergoes adaptations to best suit the market with the ultimate goal of reaching large-scale diffusion, despite the uncertainty about the timing in which large-scale diffusion will happen. Many breakthrough technologies, however, do not reach diffusion and that is related to actors and factors affecting its Technology Innovation System (TIS). Therefore, this research aims at answering “How can MASS reach diffusion within the maritime industry?”