The L3Pilot project tested SAE Level 3 (L3) conditionally automated driving functions addressing driving and travel behavior, impacts on safety, efficiency, environment and socio-economics, and user acceptance. To investigate individual variance in acceptance of conditionally automated cars, an online survey was performed among 18,631 respondents from 17 countries evaluating differences in age, gender, knowledge about the functionality of conditionally automated cars, awareness, information consumption behavior, and expected benefits of conditionally automated cars. Respondents were divided into Enthusiasts, Neutrals, and Sceptics differing in a high, moderate, and low acceptance of conditionally automated cars, respectively. Enthusiasts, Neutrals, and Sceptics differed most with regard to the expected benefits in the productive use of travel time, comfort, and safety of conditionally automated cars. Enthusiasts were male, younger, more knowledgeable about conditionally automated cars, more aware of automated cars, and more likely to receive information about automated cars from different sources, expecting improvements in the productive use of travel time, comfort, and safety due to conditionally automated cars. All groups were most knowledgeable about the lane keeping behavior of conditionally automated cars and least knowledgeable about the operation of conditionally automated cars in dedicated operational design domains. The results indicate that the communication and marketing of automated cars should create a realistic image of the capabilities and limitations of conditionally automated cars where user education programs should be harmonized to calibrate expectations and educate the public.

We investigated public acceptance of conditionally automated (SAE Level 3) passenger cars using a questionnaire study among 9,118 car-drivers in eight European countries, as part of the European L3Pilot project. 71.06% of respondents considered conditionally automated cars easy to use while 28.03% of respondents planned to buy a conditionally automated car once it is available. 41.85% of respondents would like to use the time in the conditionally automated car for secondary activities. Among these 41.85%, respondents plan to talk to fellow travellers (44.76%), surf the internet, watch videos or TV shows (44%), observe the landscape (41.70%), and work (17.06%). The UTAUT2 (Unified Theory of Acceptance and Use of Technology) was applied to investigate the effects of performance and effort expectancy, social influence, facilitating conditions, and hedonic motivation on the behavioural intention to use conditionally automated cars. Structural equation analysis revealed that the UTAUT2 can be applied to conditional automation, with hedonic motivation, social influence, and performance expectancy influencing the behavioural intention to buy and use a conditionally automated car. The present study also found positive effects of facilitating conditions on effort expectancy and hedonic motivation. Social influence was a positive predictor of hedonic motivation, facilitating conditions, and performance expectancy. Age, gender and experience with advanced driver assistance systems had significant, yet small (<0.10), effects on behavioural intention. The implications of these results on the policy and best practices to enable large-scale implementation of conditionally automated cars on public roads are discussed.