Scaling is a motif describing the proportionate growth of innovation. Over the past decade, scholars have adapted the original idea of scaling from business to differentiate different ways to scale that are more appropriate in the context of social innovation. Scaling is sometimes thought of as a panacea: it is the end result, purpose, or answer to what we are trying to achieve. However, scaling remains ill-defined in systems change: we do not have a commonly agreed-upon language for what we are scaling, where we are scaling, or how we are scaling change in social systems. Instead, systemic designers refer to a mix of jargon from (social) innovation, design, systemic change, and/or transition design. Although these fields share similar ambitions for scaling, we argue that systemic designers need advanced scaling strategies for systemic innovation. The complexity of issues addressed by systemic design requires a better understanding of how scaling systems change happens and demands building capabilities for designing for these different dimensions and directions of scale. The context of the study is a Master-level course building the capacity designers need to understand when maturing systemic social innovations. Students demonstrated a richness in their scaling strategies distinguishing different dimensions and layers of scale. The current work unfolds dimensions of scaling and scaling strategies necessary for systemic scaling and elaborates upon a 2 multi-level framework for scaling literacy. We conclude with a call for scaling literacy to further advance systemic design’s methodological practices and expand the capabilities and action repertoire of future generations of systemic designers.@en

“Off to new shores!” is a two-hour, interactive online workshop, participants will sail together to common ground and co-create a shared understanding of central concepts regarding a provided case. Participants learn and apply the concept of fruitful friction and use the metaphor of sailing. Fruitful friction is a concept that deliberately triggers people to express their implicit perspectives to create openness and awareness about different aspects that are usually not put on the table.@en

“Are we on the same page?“ is a framework and toolkit that enables social innovators and their stakeholders to reach common ground by applying the concept of Fruitful Friction. This is the process of causing deliberate friction to engage people in a fruitful sense-making activity that makes people realize that others have a different perspective. This in turn allows the person to reflect on their own point of view. Increased awareness is one step to enable a transition in people’s mindsets, values, and beliefs. The toolkit’s centrepiece is an online workshop in which social innovators and their stakeholders apply fruitful friction to reach common ground in a co-creative way. @en

Social innovations are promising to tackle today's complex global challenges, especially when they scale, leading to a higher impact, which can generate asocietal transformation. The current work elaborates on scaling deep, a specific scaling strategy aiming to shift cultural values, mindsets and beliefs. However, applying this strategy in practice is not straightforward. Therefore, we first aim to
develop an actionable strategy that supports social innovators in their scaling efforts. Our research findings show that scaling deep can be defined as an (1) internal transformation process, (2) a social process, with (3) friction being an enabler for change. Second, these insights inform a framework that makes scaling deep more actionable and helps social innovators to use fruitful friction as a strategy
to scale deep. The current study adds a new viewpoint to the scaling deep context and presents a concrete starting point of the scaling deep strategy by linking it with the creation of common ground.@en