Mapiq, the company, is the creator of the Mapiq smart building platform. Although the company is fast growing, the parties in the industry are also making considerable advances. The threat is that eventually, the growth of market share will decline and the party with the largest market share will obtain a monopoly.  To bolster the growth of Mapiq, the options in a market development strategy are evaluated. The research first focuses on an analysis of the company, product, and industry to identify how Mapiq should compete. New market segmentation is used to create a broad scope in market research. This is done to evaluate the reach of Mapiq's product portfolio. Finally, the findings are brought together in a design, that through iteration and validation is desirable to the market. The research points out that the product portfolio does not reach further than the service industry segment. Possibilities lie in the entry of the hospital market; the final design focuses on adapting and improving the product portfolio to fit with the context of the new market. While equally creating synergy between the current and new market.

Over the past few years, workplaces have placed increasing importance on enhancing well-being. The benefits are clear: increased productivity, improved employee engagement, and reductions in health care costs. Another recent development has been the rise of smart office buildings. MAPIQ, a system integration company, is an active player in the smart building ecosystem, and has hosted this graduation thesis to investigate how smart building technologies can be applied be to effectively enhance well-being in the workplace. The research phases of the project identify an opportunity to enhance psychological well-being by stimulating the creation of specific workplace relationships. Consequently, a feature for a mobile application is proposed to bring candidates for such relationships together at a particular time for a particular occasion. The concept is evaluated as being relatively complex, but also as having good desirability and good potential to help Mapiq reach its vision. The thesis makes clear that applying smart-building technologies to build relationships at work is effective in enhancing well-being and in guiding a smart-building system integration company to achieve its strategic objectives.