This thesis researches the possibilities of changing end-of-life strategies for leftover paint chain in Amsterdam using a sustainable business model framework. It compares three scenarios by evaluating their economic, environmental and social impact. The existing business models are mainly focused on the economic value. The purpose of this thesis is to develop a new practical sustainable business model that encompasses sustainable elements. The aim is to provide a guidance for waste management studies to quantify their research and make practical decisions regarding the best end-of-life strategies. The research aspires to integrate sustainability in the company business model as an essential part. Hopefully, this will lead to new sustainable business models in the future that can be applied.