This thesis investigates how housing providers in the Netherlands can improve tenant well-being and satisfaction in the rental sector through developmental and operational strategies, to enhance social value creation. Using a Design Science Research (DSR) methodology, an end-user well-being framework was developed by synthesising objectives from ESG frameworks, academic literature, and industry publications. The framework was refined through expert input and tested in interviews with developers and asset managers, under investors and housing associations operating in the Randstad region. Findings reveal which tenant-oriented social value objectives are integrated into current practices, where gaps remain, and how tenant needs and preferences influence business practices. The research positions tenant health, satisfaction, and lived experience as central to social value creation and offers strategy recommendations to help housing providers and policymakers align development and operations more closely with tenant well-being.