We are on the verge of reversing a technological paradox. With the right steps, we can leverage the power of artificial intelligence to revolutionize the world of smart kitchen appliances. Imagine a kitchen where your fridge, oven, and cooking hob understand and anticipate your needs, making cooking a breeze and a joy. Generative AI, especially Large Language Models (LLMs), have given us a way to communicate naturally and humanly with machines. It’s almost like having a personal chef who knows exactly what you want, how you like it, and is ready to assist at any moment.

Now, think about your current smart kitchen appliances. They have amazing features, but how often do you find yourself frustrated by complicated settings or unintuitive controls? What if your kitchen as a whole, could not only understand your commands but also learn and adapt to your cooking habits? Let’s pose a question: “In the age of commercially available AI, what could we, as makers of kitchen appliances, do for you to make you choose our products and stay loyal to our brand?” Perhaps this next paraphrased question makes it more answerable – “For what job would you hire any of these appliances that we sell, to assist you in the kitchen?”

This project aims to kick off with the notion of getting GPTs to generate recipes and functions for the appliances. It studies consumers’ experiences modern kitchen appliances to understand what they truly need, want, and expect from a smart kitchen. It starts with a thorough exploration through literature reviews, online community trends, and direct user research to gather deep insights through experiments and interviews. These insights are then transformed into practical use cases for AI models. By crowdsourcing data, we create detailed user personas that showcase how personalized AI can elevate the cooking experience. We test the capabilities of OpenAI’s GPT-4 to design an actionable solution that ASKO can integrate into their future appliance lineup.

The result? A set of affordances of this proposed interface, a set of personas and a thorough understanding of market and customer value, complemented by a strategic story that outlines the logic necessary to deliver an extraordinary brand experience for ASKO consumers. Picture a kitchen where your oven knows the perfect temperature for your favourite dish, your fridge suggests recipes based on its contents, and your cooking hob adjusts its heat just the way you like it. This is not just a vision for the future—it’s a reality we are building today. By embracing this innovative approach, ASKO can lead the charge in transforming kitchens into intelligent, responsive, and delightful spaces, ensuring customer satisfaction and unwavering brand loyalty.