The number of tourists is a daily struggle the inner city of Amsterdam has to deal with. Thereby the inner city is loveable but not livable. Quick measures must be taken otherwise Amsterdam will disneyficate.

On the other hand, Sloterdijk is one of the underdeveloped neighborhoods of Amsterdam. A big part of the population consists of first- or second-generation immigrants, predominantly Muslims. These immigrants are badly integrated with the rest of Amsterdam and the country.

Attracting tourism to Sloterdijk will relieve the inner city and at the same time, connect Sloterdijk to it. The museum building is by default the first thing which attracts the average tourist in Amsterdam.

However, the museum should add something to the potentials and issues of the art scene in Amsterdam and should offer something extraordinary in the framework of Amsterdam. Currently, artists are leaving the city. The middle segment of the artistic infrastructure disappears. Amsterdam is in need of low cost studios for artists. Besides that, lots of small galleries close because the inner city is too expensive. In the same time, the larger museums are overcrowded and contain millions of artworks in their depots that can never be shown due to lack of space.