Ready to Rent envisions a fashion rental hub that provides the rental, delivery, and maintenance of a wide range of clothing options. It supports a model of usership in fashion consumption by offering clothing as a service rather than a purchasable product. The fully automated processing facilities handle used garments used garments for user-to-user transfer in a vertical assembly line, ensuring Good as New certification guaranteeing the same quality standards than the shop floor. Collection and drop-off lockers located throughout the city facilitate the transfer of rental garments and empower unboxing, packaging, and fitting at home, challenging traditional retail settings. Ready to Rent, located in Rotterdam’s innovative M4H district, offers a unique solution for fashion consumption and supports it as a means of aspirational self-expression.