As GenAI becomes embedded in developer toolchains and practices, and routine code is increasingly generated, human creativity will be increasingly important for generating competitive advantage. This article uses the McLuhan tetrad alongside scenarios of how GenAI may disrupt software development more broadly, to identify potential impacts GenAI may have on creativity within software development. The impacts are discussed along with a future research agenda comprising five connected themes that consider how individual capabilities, team capabilities, the product, unintended consequences, and society can be affected.

Background: Open source software projects show gender bias suggesting that other demographic characteristics of developers, like geographical location, can negatively influence evaluation of contributions too. Aim: This study contributes to this emerging body of knowledge in software development by presenting a quantitative analysis of the relationship between the geographical location of developers and evaluation of their contributions on GitHub. Method: We present an analysis of 70,000+ pull requests selected from 17 most actively participating countries to model the relationship between the geographical location of developers and pull request acceptance decision. Results and Conclusion: We observed structural differences in pull request acceptance rates across 17 countries. Countries with no apparent similarities such as Switzerland and Japan had one of the highest pull request acceptance rates while countries like China and Germany had one of the lowest pull request acceptance rates. Notably, higher acceptance rates were observed for all but one country when pull requests were evaluated by developers from the same country.